Keune Pre-Post
Keune Pre-Post campaign film direction grew out of Sella et Choro, translating Michiel Spijkers' graphic moving-image language into a colour-transition hair story for Keune.
The film follows a model through a refined, controlled space as her look moves through a colour transformation. Produced with LB Productions and Michiel's regular team, the work was used widely across Keune's social media channels.
About the project
Keune came to Michiel through Elbie Productions, after they had seen Sella et Choro at it's premiere. Although another director had originally been in conversation, the visual style of Sella et Choro led the production toward Michiel.
The project became a colour-transition story: a model moving through a refined, aesthetic space as the look shifts in tone. It was made with Michiel’s regular team and used broadly across Keune’s social media channels.
Michiel’s role
Film direction
Visual direction
Creative collaboration with LB Productions
Output
☐ Campaign film
☐ Social media assets
☐ Film stills
Credits
Client: Keune
Production: Elbie Productions
Director: Michiel Spijkers
Producer & 1st AD: Liza Bemelmans
DOP: Daan Huttinga
1AC: Thijs van Geenhuizen
2AC: Colin Dust
Gaffer: Thijs Besteman
Best Boy: Ole Kroes
Grip: Imre Paasen
Styling & Set Design: Lobke de Dreu
Styling & Set Design assistance: Eline Boer
MUAH: Leanne van Niekerk
Edit: Michiel Spijkers, Daan Huttinga
Sound: Martijn Ruytinx
Grade: Davey Rietmeijer
Studio: Mayster
Available for campaign photography, film direction, creative direction or visual advice. Send a short note about the project, timing and what the work needs to do.
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