Customellow
Customellow fashion campaign photography takes on a raw, cinematic edge in this collaboration with designer Vincent de Boer.
Shot at the former military airbase in Soesterberg, the campaign moves between industrial architecture, woodland textures and open concrete space. Two male performers present the collection through restrained choreography and cryptic interaction rather than conventional fashion poses.
About the project
Customellow fashion campaign photography takes on a raw, cinematic edge in this collaboration with calligrapher and designer Vincent de Boer. Given complete creative freedom by the Korean fashion label, Vincent and Michiel Spijkers developed the concept together and built the entire production under one creative direction.
Shot at the former military airbase in Soesterberg, the campaign moves between industrial architecture, woodland textures and open concrete space. Two male performers present the collection through restrained choreography and cryptic interaction rather than conventional fashion poses.
Michiel’s role
Creative concept with Vincent de Boer
Creative direction
Photography
Film direction
Production
Output
☐ One hero film
☐ Two 15-second cutdowns
☐ Eighteen campaign stills
☐ Social and brand-channel assets
☐ Editorial campaign imagery for Korean fashion websites
Credits
Client: Customellow
Creative concept: Michiel Spijkers & Vincent de Boer
Creative direction: Michiel Spijkers & Vincent de Boer
Photography: Michiel Spijkers
Film direction: Michiel Spijkers
Production: Michiel Spijkers
Edit: Michiel Spijkers, Daan Huttinga
DOP: Daan Huttinga
Styling: Jessie Rodriguez
Make-up: Daisy den Herder
Talent: Models via The Republic & The Fashion Composers
Location: Former military airbase, Soesterberg, Netherlands
Available for campaign photography, film direction, creative direction or visual advice. Send a short note about the project, timing and what the work needs to do.
Office Utrecht