Shimano E-Cargo
Shimano e-cargo campaign photography for the Made For Electric range takes shape across three lifestyle scenarios, shot by Michiel Spijkers in collaboration with Fitzroy Amsterdam.
Each key visual stages a rider against a saturated studio backdrop, burnt orange, mustard yellow, deep teal, lit by a neon sign spelling out the scenario: family transport, heavy loads, daily work. Cutout detail shots of Shimano's e-cargo components (motor unit, battery, hub, display) run alongside each scene.
About the project
Shimano's Made For Electric campaign puts its e-cargo parts range through three everyday scenarios: family transport, heavy loads, and daily work. Michiel Spijkers shot the key visuals in collaboration with Fitzroy Amsterdam, staging each rider and their blue cargo bike against a bold, saturated studio backdrop.
Neon signage spells out each scenario title directly into the frame, while cutout detail shots of the individual Shimano components (drive unit, battery, hub, display) sit alongside the main scene, tying the lifestyle imagery back to the product story. (Business context, such as where this was shot and how the project came about, is still missing, happy to add more here once you fill that in.)
Michiel’s role
Photography
Output
Three campaign key visuals
Credits
Photography: Michiel Spijkers
Photography assistant: Angela Huizer
Agency: Fitzroy Amsterdam
Production: Sticky Stuff
Post production: Jelmer
Available for campaign photography, film direction, creative direction or visual advice. Send a short note about the project, timing and what the work needs to do.
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